Incredible post by Dag Kittlaus over on TechCrunch. It’s about Siri but it’s really more about the future of how humans interact with technology. And it’s brilliant. Rarely do I read a future speculation piece that I so completely agree with. To be fair, it’s one topic, even just one aspect of it—voice commands. But I sense behind his words a very clear understanding of humans and technology. You’d expect that from the co-founder and CEO of Siri.
I have nothing to detract from his words. But I definitely have something to add. This kind of cool future tech, interacting with technology by voice with intelligent voice feedback, is indeed the way of the future. At least for those with no speaking/hearing accessibility difficulties. However, the talk can easily lose sight of the fact that this is not about man’s relationship with machine. It is still humans communicating with humans, via technology.
When you make the simple request, “Are their any hotels nearby?” an intelligent Siri-like product shouldn’t just return the five closest hotels but return the five closest hotels that you would be interested in. That requires a stored knowledge of your preferences and habits. So far, it still looks like a human-machine affair. But it’s not. The information about all hotels in the area is Internet content that was created by other parties. The end result of your Siri affair is that you interact with their content. This is human-human communication. But it doesn’t end there. Ultimately, you will arrive at one of those parties establishments and engage with them in a human-human transaction. Sure, you probably won’t personally meet the proprietor of the establishment. Technology and the hospitality staff have enabled your transaction to occur without the two of you personally meeting. But now it’s really personal.
What does this tell us about how the Internet should be designed. Firstly, all content on the Internet needs to be fundamentally linked to identities that are part of well authenticated networks. Content also needs to be posted with all sorts of context meta data—author, time of creation, time of posting, location, size, orientation. It’s a potentially endlessly extensible list. Secondly, the system that achieves this can’t be one company’s walled-garden as most are today. Such walled-garden systems are only ever accessible to a subset of humanity. And while that subset might be satisfied with the service they receive, they are missing out on access to the rest of world and vice versa.
So, while the middle technology has arrived in the form of Siri or the likes of Evi, the Internet they have to work with isn’t yet the ideal information landscape it needs to be. And that’s why I love hearing people get future speculation right.